My Story
I’m a creative and production technology leader with over twenty years’ experience in multi-channel digital marketing content. I develop processes and workflows for global advertisers to create highly effective content at scale and speed. I do this by combining various production technologies to create intelligent content supply chains, linking creative with media and back again.
Broadly speaking, this includes strategic consultancy, governance and technical implementation required for taxonomies, generative production, templated automation and dynamic optimsation.
My Work
I’m currently the Head of Content Creative and Production at Publicis Media UK where I build and manage content supply chains. My team also conceives and produces paid and owned multi-channel campaigns at global and local scales, using a combination of manual craft and AI-assistance. We work with clients across Publicis Groupe, from local challenger brands to global category leaders.
In 2014 The Telegraph headhunted me to join as Creative Director of Video. I was responsible for creative leadership of all commercial and premium editorial video content. I rebuilt the team and transformed working practices to triple revenue whilst winning several awards.
In 2008 I became a freelance designer and director. I made B2C and B2B marketing content for agencies, brands, and publishers. I wrote creative, directed shoots, designed assets, and managed production. Clients included Time Inc., Manning Gottlieb OMD, Ogilvy, Topman, The Telegraph, Soho House, Paul Smith and Coca-Cola. I also consulted on and produced global marketing and pitch materials for Omnicom Media Group and Dentsu Aegis Network.
During this time I held a part time role the London College of Communication, teaching on the BA (Hons) Graphic Media Design, BA (Hons) Design for Advertising, and the MA Branding & Identity courses.
After graduating from Ravensbourne College of Design & Communication in 2003, I co-founded a creative studio called Type2error. I directed music videos and designed record sleeves for artists and labels such as Paul Weller, Manic Street Preachers, Bloc Party, Sony BMG, Universal, Rough Trade, and EMI.
My (2025) Reading List
On the Calculation of Volume, Solvej Balle
Chronicle of the Abbey of Bury St Edmunds, Jocelin of Brakelond
Every Living Thing, Jason Roberts
The Melancholy of Resistance, László Krasznahorkai
Exiles, Mason Coile
What We Can Know, Ian McEwan
The Predicament, William Boyd
The Cultural Tutor, Sheehan Quirke
Road Captain, Luke Rowe
1923, The Mystery of Lot 21, Ned Boulting
The Infernal Machine, Steven Johnson
Rogues, Patrick Radden Keefe
I contain Multitudes, Ed Yong
The Power of Geography, Tim Marshall
Fire Weather, John Vaillant
Numbers Don't Lie, Vaclav Smil
Nexus, Yuval Noah Harari
Becoming Earth, How Our Planet Came to Life, Ferris Jabor
Religion and the Decline of Magic, Keith Thomas
The Light Eaters, Zoë Schlanger
The Anxious Generation, Jonathan Haidt
Silk Roads, Peter Frankopan
Topographica Hibernica, Blindboy Boatclub
The Odyssey, Homer (Translated by Emily Wilson)
Is a River Alive?, Robert Macfarlane
Orbital, Samantha Harvey
The Rider, Tim Krabbé
Playground, Richard Powers
The Snakehead, Patrick Radden Keefe
The Vertigo Years, Philipp Blom
The Autobiography of Benvenuto Cellini, Benvenuto Cellini
The Gutenberg Parenthesis, Jeff Jarvis
There are Rivers in the Sky, Elif Shafak
Otherlands, A World in the Making, Thomas Halliday
Shogun, James Clavell
Boulevard Wren and Other Stories, Blindboy Boatclub
Growth, Vaclav Smil
An Immense World, Ed Yong
My Contact Details
info@mattsimmonds.tv