Matt Simmonds
 

I design and deliver automated and AI-assisted production solutions for intelligent content supply chains

I make ads

 
 
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My Story

I’m a creative and production technology leader with over twenty years’ experience in multi-channel digital marketing content. I develop processes and workflows for global advertisers to create highly effective content at scale and speed. I do this by combining various production technologies to create intelligent content supply chains, linking creative with media and back again.

Broadly speaking, this includes strategic consultancy, governance and technical implementation required for taxonomies, generative production, templated automation and dynamic optimsation.

My Work

I’m currently the Head of Content Creative and Production at Publicis Media UK where I build and manage content supply chains. My team also conceives and produces paid and owned multi-channel campaigns at global and local scales, using a combination of manual craft and AI-assistance. We work with clients across Publicis Groupe, from local challenger brands to global category leaders.

In 2014 The Telegraph headhunted me to join as Creative Director of Video. I was responsible for creative leadership of all commercial and premium editorial video content. I rebuilt the team and transformed working practices to triple revenue whilst winning several awards.

In 2008 I became a freelance designer and director. I made B2C and B2B marketing content for agencies, brands, and publishers. I wrote creative, directed shoots, designed assets, and managed production. Clients included Time Inc., Manning Gottlieb OMD, Ogilvy, Topman, The Telegraph, Soho House, Paul Smith and Coca-Cola. I also consulted on and produced global marketing and pitch materials for Omnicom Media Group and Dentsu Aegis Network.

During this time I held a part time role the London College of Communication, teaching on the BA (Hons) Graphic Media Design, BA (Hons) Design for Advertising, and the MA Branding & Identity courses.

After graduating from Ravensbourne College of Design & Communication in 2003, I co-founded a creative studio called Type2error. I directed music videos and designed record sleeves for artists and labels such as Paul Weller, Manic Street Preachers, Bloc Party, Sony BMG, Universal, Rough Trade, and EMI.

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My (2025) Reading List

On the Calculation of Volume, Solvej Balle

Chronicle of the Abbey of Bury St Edmunds, Jocelin of Brakelond

Every Living Thing, Jason Roberts

The Melancholy of Resistance, László Krasznahorkai

Exiles, Mason Coile

What We Can Know, Ian McEwan

The Predicament, William Boyd

The Cultural Tutor, Sheehan Quirke

Road Captain, Luke Rowe

1923, The Mystery of Lot 21, Ned Boulting

The Infernal Machine, Steven Johnson

Rogues, Patrick Radden Keefe

I contain Multitudes, Ed Yong

The Power of Geography, Tim Marshall

Fire Weather, John Vaillant

Numbers Don't Lie, Vaclav Smil

Nexus, Yuval Noah Harari

Becoming Earth, How Our Planet Came to Life, Ferris Jabor

Religion and the Decline of Magic, Keith Thomas

The Light Eaters, Zoë Schlanger

The Anxious Generation, Jonathan Haidt

Silk Roads, Peter Frankopan

Topographica Hibernica, Blindboy Boatclub

The Odyssey, Homer (Translated by Emily Wilson)

Is a River Alive?, Robert Macfarlane

Orbital, Samantha Harvey

The Rider, Tim Krabbé

Playground, Richard Powers

The Snakehead, Patrick Radden Keefe

The Vertigo Years, Philipp Blom

The Autobiography of Benvenuto Cellini, Benvenuto Cellini

The Gutenberg Parenthesis, Jeff Jarvis

There are Rivers in the Sky, Elif Shafak

Otherlands, A World in the Making, Thomas Halliday

Shogun, James Clavell

Boulevard Wren and Other Stories, Blindboy Boatclub

Growth, Vaclav Smil

An Immense World, Ed Yong

My Contact Details

info@mattsimmonds.tv

LinkedIn

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